A report (produced by Jupiter Research) indicates social networking sites serve to reaffirm purchasing decisions, with 29 per cent of respondents saying they make better decisions using them.

Social networking takes directories to the next level and with such interactivity through being able to identify and contact prospective markets and individuals means businesses can reach the person they need to talk to at the touch of a button. Reponses can be handled at the individuals leisure, which helps time management and takes efficiency through the roof. Social networking has fast become the new sales lead generator and surveys show that logging on and checking messages in their inboxes and reading and participating in threads on the forum are one of their first morning activities.

70% of the online population has more than one email address and in the UK alone this adds up to over 25 million individuals online with 60-70 million inboxes.

The increase of broadband has resulted in an explosion of emails being sent – 8% increase in usage of emailing for customer acquisition since 2004. The quicker turnaround times. Cheaper media, creative costs and quick response times have directly contributed to this increase.

It is said that there has been a 15% increase through 2007 in email marketing so email marketing is a medium that is definitely here to stay. Aurora Marketing provides a fully managed email marketing service. Find out more…